BADD FRNDS: creative production & marketing agency
Creative production for artists, labels and brands. Marketing, branding and media, run by one team.
The agency
An innovative creative production & marketing agency for entertainment brands that refuse to be ordinary.
Identity, content, release, growth and management. Conceived, shot, cut and run by one team, in-house.
Where we workJohannesburgGautengCape TownWestern CapeDurbanKwaZulu-NatalLondonUKDublinIreland
Services
All services→What we do.
Brand & identityIdentity systems, campaign worlds, sonic branding and merch. How the artist looks and sounds, everywhere.
ContentMusic videos, short-form, photo and behind-the-scenes, shot, cut and finished in-house.
Release & digitalRelease strategy, DSP rollout, YouTube and the website, pre-saves and fan club around it.
Social & pressAlways-on social, creator campaigns, press and radio. The release-campaign service.
Digital marketing & automationSEO, Google Ads, paid social and media buying to bring the leads in, then automation and AI to answer, book and report on them. Measured every month.
Partnerships & new marketsBrand deals, sync for ads, film, TV and games, and launches into new territories with local media and collaborators.
EventsEvents, launches and activations: lineup and talent, production, in-house ticketing, cashless, bars, security, permits, ticket campaigns, content and sponsorship.
Label & businessLabel services for independents (selectively available, by application), publishing and royalties, and the contracts behind it all.
Talent managementOne team for the whole career: day-to-day management for artists and creators, bookings, touring and artist development.
Featured · Management
Now managing Don Khataza.
We took on Don Khataza for full management.
NEW SINGLEYELA YELA · out 27 November
Selected work
All projects→Recent projects.
Follow the workNew drops, shoots and campaigns, as they happen.
Got a release?
Tell us what you're putting out and when. We reply within 48 hours.